It can be confusing and frustrating when you’re not seeing the results you expected from your website and even more difficult to know where to start to improve things.
To give you a helping hand, here are 5 reasons why your website might not be performing as it should…
Check your UX
One of the most common reasons for poor website performance is a poor user experience (known as UX). Signs that your website could benefit from a UX upgrade:
- Difficult to navigate
- Takes too long to load
- Confusing layout
Encountering these issues means users are likely to leave your site quickly, which can result in a high bounce rate and low engagement.
Lack of Mobile Optimisation
The majority of people coming to your website will be accessing it via their phone. It is essential then that your website is optimised for mobile! Trying to view a website that isn’t mobile-friendly will lead to frustration and again users are likely to leave before you can get your message across.
Three tips to make you look good on mobile…
- Responsive design – ensure your design automatically adjusts the layout of your site depending on the size of screen it is viewed on
- Simplified navigation – drop down menus, important pages first and a reduced number of clicks to find information
- Optimise images and forms – compressed images retain quality while reducing file size and simple forms with large form fields mean users can easily fill them out
Search engine optimisation (SEO) is essential to ensure that your website appears in search engine results. If your website is not optimised for SEO, it can result in poor visibility on search engines, which means no one can see you or the amazing work you’re doing!
Content not cutting it
Content is king when it comes to website performance. If your content misses the mark, candidates are less likely to engage with your site and it can affect the trust they have in your brand. Additionally, if your content is not search engine optimised, it can impact your website’s SEO performance – a double whammy for website performance.
It’s down to the design
Your website’s design is critical to its success. Users are unlikely to engage with a website with a dated or unappealing design.
Impact on your website’s performance can include
- Slow loading times
- Difficulty navigating the site
- Low conversion rates
By addressing these issues, you can improve your website’s performance and provide a better user experience for your audience.