QR Codes! they seemed like such a sign of the future a year or two ago! But now they still seem to cause the same levels confusion and perhaps indifference as when they were originally released.
So what are QR codes? and why should you care?
QR Code? You what….
Well it stands for ‘Quick Response’ code, and you should see why below. QR codes can be defined as:
- ‘a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone’
Or the less geeky, less nauseating definition:
- ‘a bar code that you scan with your phone, then it tells your phone to do something’.
So you see them about on poster ads, flyers, ‘promotional offers’, sometimes business cards too.
Essentially a QR code can be created using one of many many online tools, and you can determine what you want to happen when the user scans your code with their phone.
- Want an email to open up for them to send? no probs
- How about it takes them directly to a page on your website? easy!
- Google maps locations… SMS… Digital Business Card….Social Media connections… You name it.
So now you should see why these are used so commonly around promoting, advertising and brand engagement, you can direct the visitor to interact with you or your content, through an easy and contemporary digital fashion.
Potential commercial uses:
- Add a QR code to a leaflet – direct the leaflet viewer straight to your website subscription page – turning someone with a leaflet in their hand into a digital sales prospect
- Add a QR code to your business card to link directly to your digital business card, meaning they don’t have to type in all your details
- Add a QR code to your print project relating to an offer you are promoting via Twitter, Linkedin or other social media, turn the viewer into a digital audience member.
What’s even better – it’s all measurable! so you can see your most popular click throughs and adjust any future strategy to ensure a streamlined and growing return.
So how can QR Codes help recruitment?
Easy – in a number of ways!
- Events and Exhibitions – handing out sales collateral? get a QR code on that print material I tell you! Any engagement with your printed hand outs will turn a person with a leaflet thrust upon them, into a true business contact
- Youth and Graduate employment – those young guns might be a little lacking in professional experience, but you can be damn sure they know their smart phones and digital trends a thousand times better than your average executive! time to use that knowledge to your advantage
- Why not add a QR code to your recruitment website on the job specification – this could link through to the relevant consultants contact details or Linkedin page
- Finally, everyone knows of the constantly growing juggernaut that is IT recruitment, almost all techys will be savvy with the notion of a QR code, you might just differentiate yourselves from other recruiters by showing a greater awareness of new trends and gadgets such as the QR Code
Using digital trends and innovation to your advantage as a recruiter will demonstrate your organisation as forward-thinking, contemporary and tech-savvy to those who matter most – your clients and candidates.
Want more information on digital trends in recruitment? why not give us a shout for a quick chat – it’s free and you might pick up some tips or ideas for progression.