Specialist Employer Brand Design

Our team have supported the development of cut-through employer brands for some of the best known organisations on the planet, from Ellesse, to Canterbury and Speedo. We develop campaigns that drive candidates to conversion and carve our client out as an employer of choice.

Careers Video Storytelling

We bring the people behind an organisation to life through compelling video content. Through our low-pressure, authentic filming style, we will bring the diversity, talents and ambitions of your people to the foreground, allowing prospective applicants to feel part of your team even before they have applied for a job.

Internal Comms Redesign

From workforce newsletters to Sharepoint and full intranet redevelopments, our team are capable of designing the kind of collaborative community that allows a workforce population to connect and to thrive.

Company Events

We have delivered the design and creative direction behind immersive experiences for our clients. From themed corporate spaces, to online community events, to developing the video and presentation media to facilitate iMax cinema presentations to hundreds of team members; our team are as versatile in their capability as they are creative and we take great pride in the feedback we receive.

Candidate Onboarding Platforms

Our super light and customisable onboarding platform empowers HR teams with the knowledge and flexibility they require to facilitate a seamless onboarding experience, from pre-interview through to post-probation learning and development, find out more about our onboarding platform here.

Our Employer Brand Development Process:

1. Discovery & Strategy Development

• Conduct workshops and surveys to understand the organisation’s values, culture, and employee experiences.
• Analyse competitor employer branding to identify unique positioning opportunities.
• Define key messaging pillars and brand values to convey a distinct, authentic identity.
• Develop an employer branding strategy, with goals and KPIs (e.g., engagement rates, application numbers, retention).

2. Content Planning & Creation

• Plan and create engaging content that highlights the organisation’s culture, values, and employee success stories.
• Develop storytelling frameworks for different content types, from employee testimonials to day-in-the-life features.
• Create content outlines for key deliverables, such as a careers website, careers videos, and onboarding materials.
• Craft a content calendar for social media, blogs, and newsletters to ensure consistent communication of the brand.

3. Design & Development of Branding Outputs

• Careers Website: Design a dedicated careers site that highlights roles, benefits, culture, and diversity initiatives. Ensure the site is user-friendly, mobile-optimised, and visually aligned with the brand.
• Careers Video Filming: Plan and produce video content that showcases employee stories, team dynamics, and workplace culture. Use professional visuals, engaging narratives, and brand-aligned aesthetics.
• Onboarding Platforms: Develop an onboarding platform that provides a seamless experience for new hires, offering them resources, training, and a warm welcome to the company.
• Internal Communications Design: Design branded templates for internal communications, such as newsletters, presentations, and intranet materials, to keep employees informed and engaged.

4. Launch, Engagement & Continuous Optimisation

• Launch all assets across relevant channels, from the careers site and social media to onboarding platforms and internal communications.
• Track engagement metrics, such as application rates, video views, and internal feedback, to measure effectiveness.
• Gather ongoing feedback from employees and candidates to refine messaging and improve content relevance.
• Regularly update branding outputs to reflect evolving values, employee feedback, and new brand initiatives.