5 Key Strategies for Building a Strong Online Community

Community is great; bringing people together, sharing ideas, being a part of something bigger than yourself. For recruitment agencies it is an essential tool for increased quality hires for both candidate and client, as well decreased time-to-fill and cost of vacancy.

Read on for some practical tips and strategies to create a professional community online.

What is your why? 

Why is community good for you and your brand? Do you need to…

  • reach more people?
  • share content?
  • build trust?
  • share your brand?

Getting clear on the answers to this question will help you to formulate a clear and effective plan.

 

Be social 

Predictable as it is, one of the best ways to build any community online is through social media. Use your platforms to 

  • connect with clients and candidates
  • share regular and valuable content¬†
  • engage in discussions with your audience

This keeps you visible, relevant and builds trust in your brand. Make sure you tailor your content to your platform.

 

Be valuable 

Offering online courses, workshops and virtual events can attract people interested in learning more about what you offer – eg. your target audience. You could talk about

  • how to make your CV stand out
  • tips on effective onboarding processes
  • how to ensure a great candidate experience through interview technique
  • accessibility in the recruitment process

Covering a diverse range of topics will increase the amount of people benefitting from your online presence which pays dividends in attracting top talent.

 

Blog on

By regularly publishing informative and engaging content on your blog you will attract readers from search engines and other online spaces. By encouraging readers to comment and engage with your discussions you can build on your community.

 

Think outside the box

Finally, getting a bit creative can be a really great way to build on and add value to your community. Post video or podcasts on your website and social channels to

  • reach the people you need to see them¬†
  • showcase your brand values¬†
  • put a face to the name of your company

All of which adds up to personalising your brand and helping people get to know you better.

 

Having a solid online community is one step towards increasing your connections and expanding your network of key players. Backing this up with a strong employer brand, well made design and cutting edge video and animation will give you the competitive edge you need to source and attract the best out there.

 

Accelerating Your Website Performance

It can be confusing and frustrating when you’re not seeing the results you expected from your website and even more difficult to know where to start to improve things.

To give you a helping hand, here are 5 reasons why your website might not be performing as it should…

Check your UX

One of the most common reasons for poor website performance is a poor user experience (known as UX). Signs that your website could benefit from a UX upgrade:

  • Difficult to navigate
  • Takes too long to load
  • Confusing layout

Encountering these issues means users are likely to leave your site quickly, which can result in a high bounce rate and low engagement.

Lack of Mobile Optimisation

The majority of people coming to your website will be accessing it via their phone. It is essential then that your website is optimised for mobile! Trying to view a website that isn’t mobile-friendly will lead to frustration and again users are likely to leave before you can get your message across.

Three tips to make you look good on mobile…

  • Responsive design – ensure your design automatically adjusts the layout of your site depending on the size of screen it is viewed on
  • Simplified navigation – drop down menus, important pages first and a reduced number of clicks to find information
  • Optimise images and forms – compressed images retain quality while reducing file size and simple forms with large form fields mean users can easily fill them out

 

N-O SEO

Search engine optimisation (SEO) is essential to ensure that your website appears in search engine results. If your website is not optimised for SEO, it can result in poor visibility on search engines, which means no one can see you or the amazing work you’re doing!

 

Content not cutting it

Content is king when it comes to website performance. If your content misses the mark, candidates are less likely to engage with your site and it can affect the trust they have in your brand. Additionally, if your content is not search engine optimised, it can impact your website’s SEO performance – a double whammy for website performance.

 

It’s down to the design

Your website’s design is critical to its success. Users are unlikely to engage with a website with a dated or unappealing design. 

Impact on your website’s performance can include 

  • Slow loading times
  • Difficulty navigating the site¬†
  • Low conversion rates

 

By addressing these issues, you can improve your website’s performance and provide a better user experience for your audience.